PLEASE NOTE THAT AS OF MAY 12, 2009, THIS WEBSITE WILL NO LONGER BE MAINTAINED.
PLEASE VISIT www.municipalwaste.ca

May 12, 2009

FOR IMMEDIATE RELEASE

Prepare to Launch – 10, 9, 8, 7, 6, 5, 4,….
A new website and a new name


The Guelph-based Association of Municipal Recycling Coordinators (AMRC) is changing its name to the Municipal Waste Association (MWA) and launching its new website.
Sherry Arcaro, who chairs the association, made the formal announcement about the intended “rebranding” at the AMRC’s Fall Conference in Niagara-on-the-Lake in October 2008.
The AMRC was formed in 1987 as an informal group of municipal waste professionals charged with operating recycling programs in Ontario. The AMRC was formally incorporated in 1992.
“Over the past 21 years, since the AMRC has been in existence, the face of waste management has dramatically changed across Ontario,” said Ms Arcaro. The blue box responsibilities of its municipal members have been augmented by organics collection, the management of household hazardous waste, electronics recycling and other diversion activities.
“The AMRC has evolved with this change, shifting gears as dictated by the times from general waste reduction and recycling information to focused policy and position paper work on these newer diversion activities.
For the past few months, the organization has been working on the transition from AMRC to MWA and the launching of the website is the final piece in the process.
The new website - www.municipalwaste.ca - will be launched today and we invite you to visit our new site and send us your comments on our new blog.
The site, which was designed by Snap Design of Belleville, will soon include the ability to have its members pay online for MWA memberships, conferences and events.
The newly designed MWA website will better serve our growing membership and improve and sustain our value-added services. Vivian De Giovanni, Executive Director of the Municipal Waste Association, said the new site “will provide our municipal, private sector and associate members with a convenient, easy to access and comprehensive source of information on waste minimization and diversion programs and issues.”
“As a Board we feel that the new name, Municipal Waste Association, is an appropriate name for an organization that has become the leading municipal voice on all aspects of waste diversion and over-all sustainability of waste management programs in Ontario”, added Ms Arcaro.
The new branding of MWA is a result of a culmination of many years of hard work by the association staff, board of directors and standing committees, said Ms Arcaro.
“The MWA is very fortunate to have representatives from all across Ontario on the Board of Directors and on our standing committees. The Board and committee members work closely with private sector representatives to problem-solve on challenging issues that will shape the future of our diversion programs.”
For more information, contact Vivian De Giovanni (519) 588-9363 (cell) or (519) 823-1990 (office), or Sherry Arcaro at (705) 775-2737, ext 317.

© Association of Municipal Recycling Coordinators, 2009
(This page last updated May 12, 2009)